This morning I watched this really interesting teaser for the upcoming movie PressPausePlay. It's a film about the change in production, distribution and consumption of creative works. More than just showing us how far we've come, this film is interesting because it shows us how the creative landscape is evolving into something that we, as a society, have never experienced before.
A new generation of global creators and artists are emerging, equipped with other points of reference and other tools. The teachers arenʼt certiﬁed schools anymore - itʼs web sites, discussion forums and a “learn by doing”-mentality. We see the children of a digital age, unspoiled or uneducated depending on who you ask. Collaboration over hierarchy, digital over analog - a change in the way we produce, distribute and consume creative works.
PressPausePlay is the ﬁrst ﬁlm to capture this new ecosystem. We meet the creatives at the frontier of production, the technical enablers of collaboration and distribution, the artists, the pop stars, the film makers, the business men, the visionaries and the ones left behind. Itʼs a story from the smallest molecule to the largest corporation. Itʼs a snapshot of today, but at the same time predictions of a near future.
Weʼre not creating a documentary in the classical sense of shaky cameras, bad lighting and unbearable sound. Although we have a small budget, we got big aspirations. The ﬁlm will in itself be a proof of the evolution story weʼre telling, shot in digital 4K and ﬁnished at the end of 2010. Ready for both the big (cinema) and the small (mobile) screen. We will release rough edits and interviews as well as the ﬁnal ﬁlm free for anyone to use, broadcast and distribute.
PressPausePlay will be an observation, a testimony and a tribute.
Also, check out PressPausePlay's interesting interviews.