High fashion meets new technology in this unique art project by Yiying Lu. The Fail Whale creator was commissioned by American magazine Meets Obsession to create their feature story 10 Most Intriguing in Fashion. It will profile ten noteworthy names in high fashion who have made the industry’s most intriguing headlines in 2011.
Each illustration includes a notorious QR (Quick Response) code. By scanning this code with a mobile device “it will reveal the name of the Fashion Icon, Artist name as well as a web address where users learn further information of this project, as well as get a physical copy of the Meets Obsession magazine online,” says Lu's website.
Comment by sAm on August 18, 2011 at 10:17am 
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