Ralph Lauren's Runway Show Projection Mapping

We were recently invited to attend Ralph Lauren's secret New York City event. (There was one going on in London, too.) Though we weren't able to attend, we felt like we were standing right in front of their flagship store, where the event was held, as we watched this incredible video. In order to tell their brand's story, celebrate their 10th anniversary of RalphLauren.com and the launch of their UK e-commerce site, Ralph Lauren pulled out all the stops, showing an architectural projection mapping in 4D! Here was our mysterious invite.

We hear that viewers stood in awe as they enjoyed grand illusions of giant models walking the runway and Polo players crashing their way down Madison Avenue. A total of fifteen riveting scenes unfolded in a ten minute presentation. See it for yourself and then tell us what you think about this jaw-dropping experience.
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Comments

  • very smart to use building us a screen...
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