
"To launch the marketing campaign of the new Audi A1, the Barcelona waterfront was chosen to stage the AreA1 - an intensive brand and product experience that combines a distinctive Audi brand space with a theatrical Driving Experience. The architecture projects a high value message, presenting the new Audi A1 in intricate detail as it targets the young, urban crowd. "







via World Architecture News and build Das Architekten-Magazin
© 2013 Created by alice.

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