My Modern Metropolis

Roadshow Audi AreA1 Barcelona 2010 (8 photos)


"To launch the marketing campaign of the new Audi A1, the Barcelona waterfront was chosen to stage the AreA1 - an intensive brand and product experience that combines a distinctive Audi brand space with a theatrical Driving Experience. The architecture projects a high value message, presenting the new Audi A1 in intricate detail as it targets the young, urban crowd. "

via World Architecture News and build Das Architekten-Magazin

Views: 685

Tags: 2010, AreA1, Audi, Barcelona, Roadshow, architecture

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Comment by Eugene on July 29, 2010 at 11:21pm
Wow! this is awesome!!
Comment by Amy Wong on July 29, 2010 at 6:57pm
WOW...Like wow!!!! Audi has outdone themselves!
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