Incredibly Mesmerizing Spinning Gifs

Rrrrrrrroll is a project developed by a group of very talented artists in Japan. Taking inspiration from the recent trend of animated gifs—images that repeatedly display a sequence of frames in order to create an illusion of movement—the artists create pieces that involve people and objects rotating on a single axis.

The group of friends traveled together to create each piece featuring a series of minimalist photographs taken from one single perspective. The final results are mesmerizing and I cannot stop watching moments like when young girl is spinning her umbrella around overhead. According to Twitter, "RRRRRRRRolling gif maker makes roughly 2 gifs a week," so check back to their site often to see what inventive creations are yet to come.