Using the pictures he'd taken from around his neighborhood, Hargreaves went back home and added familiar Star Wars characters like AT-AT, Darth Vader and C-3PO into his scenes. He sent these to Gothamist.com for a laugh and they ended blowing up over the internet. "If I knew it was going to go viral I would have done a better job retouching them," he tells us.
As his full-time job Hargreaves is a still life and concept photographer who just published his first book called 3DD which Cool Hunting named as one of their top five books of 2010.
So, did anything change after his series went viral? "Having you interview me was way cooler than all the strange Facebook friend requests that flooded in," he jokingly says.