The Museum of London has just launched an iPhone app that makes use of its extensive art and photographic collections as well as geo tagging and Google Maps to guide users around London where, via the iPhone screen, you can look into the past! By overlaying old photos, The Museum of London gives you a unique experience, making you want to explore the hidden history of London that surrounds you.

This idea may have been inspired by the Flickr group, Looking into the Past, which has an amazing collection of photos within photos.

Museum of London: Streetmuseum is available as a free download from iTunes now. You’ll need to own a 3GS to take advantage of the augmented reality option.

Via CR

Looking Into the Past (12 Amazing Photo-in-Photos)
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  • Great idea. The company I work for would love to do this for Florence. So far we managed to do an augmented reality app for Tuscany (called Tuscany+, it's free on the app store) that provides information on history as well as things to do/eat etc, but the next step in AR is unquestionably this, the ability to visualize rather than READ the past. Wow!
  • Incredible.
  • Love it
  • Mmmm, another reason why you should get the iPhone!
  • A very visual and original way to bring the past to present day through photography.....
  • Awesome!
  • Wow, seriously awesome!
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