I think we can all agree that Porsche makes some unbelievably awesome cars. In this clip, Porsche unveil their first four-seat sports car - the Panamera. To distinguish the Panamera from the competition and appeal to Porsche enthusiasts as well as potential newcomers, Chicago-based ad agency Cramer-Krasselt and Porsche leveraged one of the brand’s most valuable assets—its heritage and history—to welcome the Panamera to the family and reinforce the Porsche portfolio.

Thanks Juwelz, for the tip!

Views: 35

Tags: Family Tree, Porsche, Sweet Ad

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Comment by Kevin on October 29, 2009 at 1:41am
Those old Porsche's have great style!
Comment by Eugene on October 28, 2009 at 3:27pm
@henry - Ya...There's definitely something about the porsche sedan that just doesn't feel right. Maybe if I give it a little more time...
Comment by henry northcote on October 28, 2009 at 3:19pm
Very clever and "porschely" executed. Unfortunately the Panamera is not a brillinat designed car. There is sometjhing odd with its rear end.
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