Bruno Dayan

Butterflies can play a beautiful role in fashion photography. They inject life and color into an image, and can be barely noticeable, or take over a whole scene.

The butterfly effect is a term used in Chaos Theory to describe how tiny variations can affect giant systems, and complex systems, like weather patterns. The term butterfly effect was applied in Chaos Theory to suggest that the wing movements of a butterfly might have significant repercussions on wind strength and movements throughout the weather systems of the world, and theoretically, could cause tornadoes halfway around the world.

Collected here are some of my favorite fashion photos that have been subjected to the butterfly effect.

Craig McDean

Leda & St. Jacques

Craig McDean

Craig McDean

Tim Walker

Luly Yang

Miles Aldridge

Luly Yang

Henrique Gendre

Sarah Moon

Christopher Wilson

via wicked halo

More Artistic Fashion Photography:
Nick Knight's Artistic Fashion Photography (15 photos)
10 Amazing Underwater Photo Sets You Have To See To Believe
KAWS and Vogue Paris Make Graffiti Glamorous
Troyt Coburn - Graffiti Girl (7 photos)

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Tags: Butterfly, Effect, fashion

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Comment by Amy Wong on September 14, 2010 at 9:58pm
I love this post! Awesome!
Comment by IanJ on September 14, 2010 at 12:50pm
I like the way the bows in the first Craig McDean image resemble the little black butterflies. I wonder if that was intentional or a happy accident.
Comment by alice on September 14, 2010 at 11:17am
Love the post. Lots of inspirational photos here. Thanks, Marica!
Comment by Eugene on September 14, 2010 at 11:10am
Great compilation, Marica. You always find the best photos!
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