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The CEO As Storyteller - Forbes

What makes a great leader? Forbes looks into storytelling as a trait that most people overlook. Every day we think about ways in which we can expand our creativity. Here's a way to do as a leader. My favorite parts: "Many top executives, trained at conventional business schools, eschew storytelling and stick to a tight-jacketed professional approach. They lay out their vision, goals and results using data points, graphs, Excel sheets and PowerPoint slides. They transform the boardroom into a bored room. Not that numbers and charts are unnecessary, of course--what would happen if salespeople never mentioned numbers? But storytelling can be the most powerful way for a chief executive to sketch a vision and align people behind it. Explanatory talk and statistics appeal to the intellect, but people aren't inspired by reason alone. Compelling stories convey loads of information while also appealing to our emotions, ensuring that we not only listen, but get engaged and inspired." Read the full article here
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Comments

  • He's awesome--just started his book. He really IS a great story teller.
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