It's not often that I'm impressed with a commercial. I can only imagine how much time and effort went into creating this chase scene to make it look so fluid. Hats off to San Francisco ad agency Venables Bell & Partners and London-based directors Smith & Foulkes, who made this action-adventure video titled “The Chase” to build excitement around the 2nd Generation Intel® Core™ i5 processor.
Credits:
Advertising Agency: Venables Bell & Partners, USA
Executive Creative Directors: Paul Venables, Will Mcginness
Creative Directors: Paul Foulkes, Tyler Hampton, David Kim
Copywriter: Josh Parschauer
Art Director: Beau Hanson, Dan Kenneally
Director Of Integrated Production: Craig Allen
Agency Producer: Kacey Hart
Interactive Producer: John Eagan
Interactive Design Director: Ezra Paulekas
Production Company: Nexus Productions
Director: Smith & Foulkes
Director Of Photography: Oliver Wood
Executive Producer: Tracey Cooper
Production Manager: Alistair Pratten
Editing Company: Trim
Editor: Paul Hardcastle
Sound Design: Human
Music: Human
Composers: Edmond Dunne & Gareth Williams
Music Producer: Jonathan Sanford
Mix: Play, John Bolen
Color / Flame: Time Based Arts, James Allen & Sheldon Gardner
Aired: January 2011
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