"The Insight Story" - Bush, Putin, Baby and Soldier

Just some clever advertising from, SonntagsZeitung, a Swiss newspaper. Makes you think about what's inside. Cue creepy music...doo doo doo doo loo....

I'm not really getting the baby one..maybe someone can explain that one to me.

Advertising Agency: Advico Young & Rubicam
Creative Directors: Philipp Skrabal, Christian Bobst
Copywriter: Martin Stulz
Art Director: Rob Hartmann
Photographer: Scheffold Vizner

On a side note, SonntagsZeitung was listed as #39 of 101 dumbest moments in business by CNN Money because they published a two-page Gucci perfume ad that turned out to be a hoax from a guy who had nice muscles, a 2 day old 'stache and some good photoshop skills!

Tags: Swiss, Zeitung, advertising, insight, newspaper, sonntags, story

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Comment by Marilyn Chilcote on December 16, 2008 at 12:03pm: these are wonderful -- I think the one with the baby has to do with cloning; I'm not sure what to make of it -- is it meant to be frightening or simply a caution

Comment by Annie on December 15, 2008 at 8:27am: These are great!! The first one so speaks the truth.

Comment by PANDA JU on December 14, 2008 at 9:13pm: Ha David Blaine faked them out ..