The New Old Spice Commercial is Awesome!

I didn't think they could do it but ad agency Wieden + Kennedy hit another home run with their new Old Spice commercial. Similar to the first one we all fell in love with but with a new twist, the ad brings back Isaiah Mustafah as the man our man could smell like.

On a side note - Did you know that the original "The Man Your Man Could Smell Like" ad scooped up this year's Cannes Film Lions Grand Prix? (For those of you who don't know, The Cannes Lions are the advertising industry's equivalent of the Oscars.) Yes, jury president Mark Tutssel described the ad as a "the perfect film," saying, "It took an old, sleepy brand and woke it up, and overnight wove its way into popular culture." He noted that the commercial showed "the power of creativity to ignite a sleeping giant."

The ad even edged out Bartle Bogle Hegarty’s "The man who walked around the world" spot for Johnnie Walker and TBWA\Chiat\Day’s "Replay" campaign for Gatorade to take the top prize.

Watch for this new Old Spice ad to go viral!

Swan Dive!

Views: 88

Tags: Awesome!, Commercial, New, Old, Spice, The, advertising, is

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Comment by FubarGuy on July 5, 2010 at 5:18pm
That Johnnie Walker ad is amazing! Find the high-res version & watch it if you can spare the time. (It's a long one, but well worth the watch.)
Comment by sAm on July 1, 2010 at 4:43pm
Without a doubt, my favorite ad campaign right now. I'll even check the old commercials out on youtube.
Comment by Sandy on June 30, 2010 at 11:08am
Talk about EPIC!
Comment by Eugene on June 30, 2010 at 9:45am

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