This touching "Melody of Life" commercial for Thai Life Insurance took the Grand Prix for TV submissions at this year's Spike Asia Awards.Words I've taken to heart from the ad:"The real value of life is not being rich, celebrated, or living a long time.Life is about how you value others.And how others value you."****Full CreditsAgency: Ogilvy & Mather, BangkokClient: Thai Life InsuranceDirector: Thanonchai SornsrivichaiProduction Company: Phenomena
Email me when people comment –

You need to be a member of My Modern Met to add comments!

Join My Modern Met

Comments

  • Oh goodness gracious, the ends of my sleeves are a bit soaked w tears. good post!!
  • Yes, very moving and really tugged at my emotions!
    I loved the part where they all ran into the sea, it brought a big smile to my face!
    Sad but uplifting at the same time!!
  • Thanks for posting that! This is a very valuable lesson we all need to remember. In addition to the people I value IRL I also value all of you here ate the Met. You're the best!
  • Amazing commercial.
  • that manipulated my emotions very well. Do they sell insurance in the states?
  • wow! what's up w/these feature film-like quality of Thai TVCs? The Pantene http://www.youtube.com/watch?v=Um9KsrH377A one was HUGE!!! nice share :)
  • Wow - that was really moving. I love the part when the mom falls asleep after she's playing guitar. Thanks for the post, Panda bear!
This reply was deleted.

SIGN UP FOR OUR WEEKLY NEWSLETTER