The Value of Life: A TV Ad that Moved Me to Tears

This touching "Melody of Life" commercial for Thai Life Insurance took the Grand Prix for TV submissions at this year's Spike Asia Awards.

Words I've taken to heart from the ad:
"The real value of life is not being rich, celebrated, or living a long time.
Life is about how you value others.
And how others value you."

****
Full Credits
Agency: Ogilvy & Mather, Bangkok
Client: Thai Life Insurance
Director: Thanonchai Sornsrivichai
Production Company: Phenomena

Tags: ad, advertising, asia, awards, cancer, hospital, insurance, life, melody, polio, More…thai

Add a Comment

You need to be a member of My Modern Metropolis to add comments!

Join My Modern Metropolis

Comment by The Lisa on December 24, 2009 at 2:51am: Oh goodness gracious, the ends of my sleeves are a bit soaked w tears. good post!!

Comment by heather on September 25, 2009 at 8:10am: Yes, very moving and really tugged at my emotions!
I loved the part where they all ran into the sea, it brought a big smile to my face!
Sad but uplifting at the same time!!

Comment by Mark Huckabee on September 25, 2009 at 6:50am: Thanks for posting that! This is a very valuable lesson we all need to remember. In addition to the people I value IRL I also value all of you here ate the Met. You're the best!

Comment by Kevin Chung on September 25, 2009 at 6:31am: Amazing commercial.

Comment by Gofaster on September 24, 2009 at 6:24pm: that manipulated my emotions very well. Do they sell insurance in the states?

Comment by nguyen duong on September 24, 2009 at 1:32pm: wow! what's up w/these feature film-like quality of Thai TVCs? The Pantene http://www.youtube.com/watch?v=Um9KsrH377A one was HUGE!!! nice share :)

Comment by alice on September 24, 2009 at 11:28am: Wow - that was really moving. I love the part when the mom falls asleep after she's playing guitar. Thanks for the post, Panda bear!