Trippy Billboard Advertises Clean Air (4 pics)

In what has to be one of the trippiest yet coolest installations we've seen yet, Lead Pencil Studio has created this clean air advertisement at the U.S. and Canada border near Vancouver. The giant frame, made of stainless steel rods, curiously frames the air. Why?

As Daniel Mihalyo of Lead Pencil Studio states:

"Borrowing the effectiveness of billboards to redirect attention away from the landscape… this permanently open aperture between nations works to frame nothing more than a clear view of the changing atmospheric conditions beyond."

Commissioned by the U.S. federal government, Non-Sign II is a sculpture that is part of the U.S. General Services' Art in Architecture Program.

Lead Pencil Studio

via [Brand 66]

[Images by Ian Gill courtesy of Lead Pencil Studio]

Tags: Air, Billboard, Clean, Illusion, Promotes, design

Add a Comment

You need to be a member of My Modern Metropolis to add comments!

Join My Modern Metropolis

Comment by Jerry Nicholas on November 16, 2010 at 1:57pm: I have been dwelling on the earlier post by Marcia.
Looks like a crowded dance floor, filled with lonely people with whom no one will dance.

Comment by Eric Espig on November 16, 2010 at 9:36am: Really, really effective!

Comment by sAm on November 8, 2010 at 10:24am: Makes you do a double take. Excellent.

Comment by Amy Wong on November 7, 2010 at 4:56pm: I think it's brilliant!

Comment by Jerry Nicholas on November 7, 2010 at 10:32am: I like this creative use of blank space. Nice.

Comment by Visnja V on November 6, 2010 at 2:42pm: The Best Billboard :)

Comment by Marica on November 6, 2010 at 12:32pm: WOW!! I Love this sculpture, a lots of iron poles that opportunely assembled realize highlights and shadows...reminds me of this work by Antony Gormley:

Nice Post!! ;)