Visualizing Speed (2 pics)

How exactly does one visualize speed? Ad agency Ogilvy & Mather Jakarta placed these "speedy" installations around town, which give the illusion that the UPS delivery man is traveling so fast, you can barely see his blurry figure. The campaign is not only creative, it's extremely effective.

Credits:
Advertising Agency: Ogilvy & Mather Jakarta, Indonesia
Creative Directors: Gary Caulfield, Millaty Ismail, Alfa Aphrodita
Copywriters: Gary Caulfield, Stevie Sulaiman
Art Directors: Nicholas Kosasih, Alfa Aphrodita
Photographers: Handri Karya, Heru Suryoke. Prop

Thanks Thinkpositive, for the tip!

via ads of the world, creative criminals

Tags: Ogilvy & Mather Jakarta, Speed, UPS, Visualizing

Add a Comment

You need to be a member of My Modern Metropolis to add comments!

Join My Modern Metropolis

Comment by Eugene on August 25, 2010 at 5:38pm: @Mallory - Very interesting. Thanks for sharing.

Comment by Mallory McMorrow on August 25, 2010 at 3:54pm: Great campaign, but looks like it may not be entirely original!

http://www.fastcodesign.com/1662181/ups-rips-off-artist-for-outdoor...

I'm sure the artist wouldn't have minded the exposure though.

Comment by sAm on August 25, 2010 at 11:14am: Nice! Very cool.

Comment by alice on August 25, 2010 at 11:04am: neat-o. love.

Comment by thinkpossitive on August 25, 2010 at 10:56am: kool one bro and thanks