W Hotels and HBO's Entourage Partner Up!

Ready to feel like Vinny Chase? HBO and W Hotels are teaming up for an innovative promotion for HBO's "Entourage."
The national campaign, running from July 27-Sept.27, will raise the profile of "Entourage" with branded A-list-type amenities for hotel guests while also creating buzz for the new W South Beach, which opened July 2.

Head on over to W's South Beach property and get to experience a new, luxuriously appointed three-story "Entourage Bungalow," one of five standalone bungalows on the property. Available for booking for the duration of the campaign, the "Entourage" brand bungalow is extra sweet - with a personal driver, an afternoon yacht excursion, poolside cabana and jet skies, and dinner for four at Solea, the hotel's high-end restaurant.

It also features free alcohol, courtesy of Grey Goose and Heineken and Sony Playstation3 consoles. How much is this extreme Entourage package going to set you back? Try $10,000.

Adrian Grenier, who plays the movie star at the center of "Entourage," will unveil the bungalow tomorrow, July 23, kicking off the national campaign. Chris Spadaccini, vice president, advertising and promotions, HBO, says the Entourage Bungalow is "an innovative way to give "Entourage" fans access to the lifestyle depicted in the series."

Outside Miami, the co-branded promotion will reach guests at W's 30 hotels around the country with invitations to book an "Entourage Package," which boasts a luxury suite, a free bottle of champagne and the DVD set of "Entourage's" most recent (fifth) season. All guests will also have free access to a special "HBO Entourage Channel," exclusive to W hotels, which makes the show available to guests on demand, along with behind-the-scenes footage and interviews for the upcoming sixth season.

Sounds like a match made in heaven!

Source: MediaPost