Walking to Create a Greener Environment

Here is a cool campaign that promotes walking to create a greener environment. DDB China Group took over a busy pedestrian crossing and placed a large canvas featuring a leafless tree on the road. On either side of the crossing were sponge cushions soaked in green environmentally-friendly washable and quick dry paint. As pedestrians walked towards the crossing they stepped on the sponges and the soles of their feet made footprints on the tree. Each green footprint added to the canvas like leaves growing on a bare tree.

Credits - CCO: Michael Dee. CD: Jody Xiong. Art Directors: Jody Xiong, Jerry Cao. Copywriter: Jason Jin. Illustrators: Jody Xiong, Super Zhang. Producers: George Ooi, James Chen, Gemini Wong(Greenspot Shanghai). Director: Qiu Bo (Greenspot Shanghai). Photographers: Keno Zhao (Refine Images), King Zhang (WIN Shanghai)

via GOOD, archinect

Views: 229

Tags: Create, DDB China Group, Environment, Greener, Walking, a, to

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Comment by Annie on June 1, 2010 at 5:15pm
Very cool! Like how they used environmentally-friendly paint.
Comment by sAm on June 1, 2010 at 4:54pm
How cool and interactive!
Comment by Amy Wong on May 31, 2010 at 10:11pm
Amazing!! Great concept! Wish they could apply it everywhere!

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