Sure there isn't anything like picking out a shiny new vehicle and racing it around the neighborhood but what if you want to customize your ride? BMW has partnered with Microsoft to bring you the Product Navigator - a futuristic touchscreen that lets you pick a BMW, modify colors and content, and even save the finished project to a thumb drive to take home with you.
I wasn't that impressed with the video except when they dropped a block on it and it changed the color of the car. (I'm easily amused.) But I do give BMW kudos for knowing who their audience is (tech savvy peeps who want an experience).