Wham Bam Thank You Ma'am!: BMW Unveils the Product Navigator Using Microsoft Surface

Sure there isn't anything like picking out a shiny new vehicle and racing it around the neighborhood but what if you want to customize your ride? BMW has partnered with Microsoft to bring you the Product Navigator - a futuristic touchscreen that lets you pick a BMW, modify colors and content, and even save the finished project to a thumb drive to take home with you.

I wasn't that impressed with the video except when they dropped a block on it and it changed the color of the car. (I'm easily amused.) But I do give BMW kudos for knowing who their audience is (tech savvy peeps who want an experience).

Found via Auto blog

Tags: auto, blog, bmw, microsoft, screen, technology, touch

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Comment by PANDA JU on December 1, 2008 at 3:03pm: Is it weird that I keep wondering how greasy the surface of the SURFACE is? I mean, look how much hair gel the euro.men be wearing.

Comment by alice on December 1, 2008 at 10:56am: messy buns rule! i was more irked by the way that eurasian guy talked.

Comment by Kara on December 1, 2008 at 10:53am: Whats with the woman's bird nest messy bun in the video?

Comment by Eugene on December 1, 2008 at 9:07am: Technology is amazing. Love the smoothness and functionality of touchscreens.