What Do You Get When You Mix a Sizzling Hot Pop Star With a Hip Fashion Label?

The answer? OK lookin bags but a sweet ad campaign. As the new face of Gucci’s UNICEF campaign, the “Tattoo Heart," Gucci will offer a line of special edition tattoo styled items, with 25% of the proceeds going directly to UNICEF from November 19, 2008 through January 31, 2009.

While I'm not a big fan of hearts on bags (I mean, really, isn't this look a bit dated?) I love this chic ad campaign.

Of course, then again, Rihanna can do no harm in my book. Her fabulousity is unmatched!

On a side note, I particularly loved this look from last year's VMAs. Pure hotness is pink!

Tags: ad, campaign, celebrity, day, fashion, gucci, label, modern, pop, rihanna, More…rock, star, women

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Comment by PANDA JU on November 26, 2008 at 6:26pm: I'm with you .. Rihannna does no wrong, ever.
But Kara's right - these bags look like they were hastily produced. The design is more fake Dooney & Burke + Ed Hardy in Bankok night market.

Comment by Kara on November 24, 2008 at 10:15am: I really really detest this line. I think its watering down Gucci.

Comment by Annie on November 24, 2008 at 9:15am: kind of seems like Gucci's going for the LV/Murakami marketing tactic: you're right...didn't quite workout. i would say it's pretty cool that they're donating some of the proceeds to UNICEF though...