Why Apple's Jonathan Ive Tops Fast Company's ‘100 Most Creative People in Business’ List

Just who is Jonathan Ive and why does he top Fast Company's new list of 100 Most Creative People in Business? If you are currently checking out this post on your iPhone or just came back from the gym after hearing some bumpin music streaming through you white iPod headphones, you've got Ive to thank. As the Senior Vice President of Industrial Design at Apple, he's the one who turned Apple from geek to chic.

Marrying technology with design, Ive has that rare ability to take inspiration from everything around him, filter out the noise and then create something unique and useful. With Jobs on his side, Ive has revolutionized industries and has shown us just how important user experience is to design.

As Fast Company states, "I've defined his overarching design principles as "simplicity, accessibility, honesty, and enjoyment." Guess it doesn't get more complicated than that.

When determining the “100 Most Creative People in Business,” Fast Company “looked for dazzling new thinkers, rising stars, and boldface names who couldn’t be ignored.

Read the Fast Company article here.

And get to know Jonathan Ive a little more through this (older but still relevant) video.