Would YOU have picked up this modern chair?


Here's a cool little video that furniture company Blu Dot recently put together. On November 4-5, they put a couple dozen of its ultra-modern chairs out in the streets of New York, free for the taking. The only catch? GPS was hidden on the chairs, and a film crew would videotape the swipe and monitor where the chairs ended up.

"When we opened our SoHo store in 2008, we were introduced to the resourceful culture of "curb-mining": the act of finding furniture and art on the street. Now that a year has passed, we decided to conduct a curb-mining experiment of our own."

Here's a little background about Blu Dot:
"The three of us were college friends and shared a passion for art, architecture, and design. After we left college and began to furnish our first homes, we didn’t like the stuff we could afford and we couldn’t afford the stuff we liked. We figured we were not alone and we were naïve enough to try and do something about it. Blu Dot was born in 1997.

"Our goal is to bring good design to as many people as possible. Which means creating products that are useful, affordable, and desirable. To make that happen, our design process is founded on collaboration. Not just among ourselves as we play show-and-tell with concepts, but a total collaboration between pencil and paper, materials and machines, even packaging and assembly. We like to think that the form is almost inevitable, a by-product of the process. Our job is simply to help it emerge as beautifully and as efficiently as possible." Gotta love that.

Would you have picked up this chair? I know I would have!

Views: 69

Tags: blu, chair, design, dot, furniture, modern, store

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Comment by Pisar on December 22, 2009 at 12:39pm
Interesting :) All new owners were nice people...
Comment by Inka Leoni on December 20, 2009 at 5:14pm
I love the chair. I would have definitely taken it home with me. Great experiment..haha.

Also, each of the chairs that were featured in the vids really suit the style of the new owners.
Comment by Eugene on December 19, 2009 at 9:16pm
Great marketing idea by the furniture company.
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