Seeing a New Side to Popular Movie Posters


The São Paulo, Brazil branch of ad agency Y&R has come up with a fantastically creative promotion for LG's Home Theater 3D sound system. The three ads each feature a popular film poster (Kill Bill, Pretty Woman, Forrest Gump) shown from a different angle. The idea behind the ad campaign is that the system gives you a new, full, three-dimensional experience. We now get to see and hear everything that was hidden in the previously two-dimensional world. Instead of a front-facing Beatrix Kiddo from Quentin Tarantino's Kill Bill, we are now able to see her from behind with the title and credits properly flipped and composed in what is now the background. The attention to detail is incredibly accurate.



Y&R Brazil website
via [Laughing Squid]

Views: 6716

Tags: Brazil, São Paulo, Y&R, advertising, design, graphic design

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Comment by Jonathan Kemp on April 27, 2012 at 6:18am

Great concept... and well executed.

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