Burger King Billboard Made of Hot Sauce

Are you brave enough to try Burger King's new hot sauce? How about taking a taste off this billboard in Turkey? International advertising agency Young & Rubicam's Istanbul branch unveiled its latest ad campaign called Hot Sauce for Burger King on the streets of Istanbul. While commercials in the States are running rampant with celebrities and even garnering some controversy, this "print" campaign offers something different, though it is spicy in its own right.

The public street ad depicts a pixelated rendition of a man's face reacting to the extreme spiciness of the sauce. The Burger King ad uses 2,548 packages of sauce to produce the animated visage responding to his tingling taste buds. The figure is ironically comprised of the same hot sauce that's meant to cause his unfavorable reaction. While it isn't entirely clear, we are led to believe that one can actually try the contents of the containers filled with the sauce. Would you try it?

Credits:
Brand: Burger King
Ad title: Hot Sauce
Agency: Young & Rubicam Istanbul, Turkey
Creative Director: Ozan Varisli
Art Director: Aren Selvioglu
Copywriter: Cumhur Gucer