Yuken Teruya - Magicial "Notice Forest" (10 photos)

It's almost as if Yuken Teruya uses magic to turn the ordinary into the extraordinary. In Notice Forest, Yuken delicately carves commercial paper bags and transforms them into magnificent miniature trees. He subtly draws our attention to the effects of consumerism and globalism, alluding to the depletion of fragile natural resources, the disappearance of cultural traditions and identities, and the distribution of wealth in the new world order.

"I cut out one side of disposable paper bags. Then I assemble a tree from the cut-out-part, stand each tree in the same bag that it came from. When you see it under the natural light, the delicate tree shows inside a paper bag, shows us the strength and the proof of existence of living tree." Yuken Teruya was born 1973 in Okinawa and is presently working in New York.

Christian Dior

Louis Vuitton

Sephora

Hennessey

Le Bon Marche

Pucci

Chandon

Marc Jacobs

Givenchy

Yuken Teruya's website