380,000 Colorful LEGO Flowers Seem To Spill From an Art Center in Shanghai
LEGO Group’s in-house advertising agency, known as Our LEGO Agency, has transformed an old industrial site in Shanghai with a wave of color. The creative team took over the Tank Shanghai Art Center, located in a group of former aviation fuel tanks, with a campaign titled Botanical Wave. Comprising 380,000 LEGO flowers and plant pieces, the project goes beyond a towering installation, sending a message about the creative possibilities of these building blocks.












































































