These neon signs are not your everyday signs that invite you in to an open shop or direct you to the nearest exit. Rather, visual artist Tim Etchells uses more complex text in the form of neon lettering to create a public deconstruction of language. Each simple, glowing phrase invites the viewer into a fragmented narrative and, “The viewer becomes implicated in a situation that’s never fully revealed.”

The signs are like publicly displayed giant text messages that spark a curiosity about the author and recipient of the words. Is the viewer getting a glimpse into an intimate relationship? Is there a true need for rescue? What will the future bring? Oftentimes, the statements are irresolvable ideas that, “Seem to make sense at first glance,” the artist suggests, “but there's often something in its apparent simplicity which creates an undertow.”








Tim Etchells’s website
via [BB-Blog]

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Tags: Neon Signs, Tim Etchells, art

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Comment by Frank Costanza on May 28, 2012 at 11:04am

@ sAm How does color play into the interpretation of the message?

Comment by sAm on February 21, 2012 at 5:37pm

Love how the color plays into the interpretation of the message.

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