At the upcoming Frankfurt Motor Show, Audi will be showcasing its brand in a separate, temporary building designed by German firm Schmidhuber + Partner.
The exhibition in the Grand Hall leads visitors through the newest vehicle presentation, followed by a number of highlights and a technology park where interactive exhibits and displays show how Audi asserts its claim to cutting-edge technology.
At 100 meters long, 70 meters wide, and 12 meters high, the Audi Ring features a circular 400-meter-long test track, where visitors are given the opportunity to experience current and future vehicles in a live ride-along. Nine vehicles can be on the move at the same time. At the end of the tour, a multimedia show forms the emotional climax.
The Frankfurt Motor Show runs between September 15-25, however, the Audi Ring will remain in place until October 20.
Schmidhuber + Partner's website