alice

BMW Baby Racer II: Has BMW Gone Too Far?

Ok BMW you have got to be kidding me with this baby car. No really? Let's get one thing straight. I am a loyal fan of your cars. Hubster and I adore our Beemers. But what the hell is this?

Sure the Baby Racer II features actual rubber tires to provides extra grip and handling in the corners and I like how its suppose to be considerably quieter than their plastic counterparts. (Somewhere the Elmo car is having a jealous sh** fit right about now.) The upholstered bright red seat is damp-wipeable for those nasty spills and a low center of gravity ensures the racer stays on all 4 wheels even in tight curves. But really?

Aren't we going a little far too far here? Isn't it bad enough that babies knows how to say "Coke" before they can milk? Must you try this hard to grab consumer loyalty?

Friends, tell me what you think.

[Via Born Rich and BMW]

Tags: auto, automobile, bmw, kids, marketing, racer

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Kara Comment by Kara on May 22, 2009 at 11:08pm
hmm... I'm not sure I really see the issue. To me- its like play high heels, or any other grown up item that they make into a kid's toy.
Its a little silly, sure, but going too far? I don't think so.

I love my bimmer too... I'd totally get Evan and Grayson one if I had the money.
PANDA JU Comment by PANDA JU on May 22, 2009 at 2:43pm
Yes it's disgusting. But I'm totally getting one.
Denis Beyer Comment by Denis Beyer on May 22, 2009 at 7:15am
:)
well, from the pedagogic point of view i agree.. its a bit pervert to brand-bomb babies that way ;)
but on the other hand.. its definitely a BMW :P
sAm Comment by sAm on May 21, 2009 at 10:06pm
I don't know, but I sure think those 6" rims are PHAT! Rollin on DUBs minus 14"s..hahah!!!

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