Using funny imagery with some funky font, ad agency Y&R, São Paulo, Brazil worked with Santa Casa Hospital to make these clever ads about donating blood. The tagline? Don't waste your blood. Donate. Awesome.
Advertising Agency: Y&R, São Paulo, Brazil
Creative Directors: Mariangela Silvani, Jorge Iervolino
Art Director: Leon Valente
Copywriter: Roberto Kilciauskas
Illustrator: Leon Valente
Published: December 2010
via [Ads of the World]