Using funny imagery with some funky font, ad agency Y&R, São Paulo, Brazil worked with Santa Casa Hospital to make these clever ads about donating blood. The tagline? Don't waste your blood. Donate. Awesome.





Advertising Agency: Y&R, São Paulo, Brazil
Creative Directors: Mariangela Silvani, Jorge Iervolino
Art Director: Leon Valente
Copywriter: Roberto Kilciauskas
Illustrator: Leon Valente
Published: December 2010

via [Ads of the World]

Views: 1248

Tags: advertising, clever

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Comment by Darrell Dyck on March 30, 2011 at 10:01am
The dog issue has jacked this blog. Why hasn't anyone complained about the slanderous insinuation about Transylvania and its potential effect on their tourist trade? LOL.
Comment by Saajan Patel on March 30, 2011 at 9:46am
That's an awesome idea. I would be for it - would save animal lives, and cut down the number of shelters.
Comment by Darrell Dyck on March 30, 2011 at 9:43am
Here's an idea (admittedly not a new one): A total reversal of logic re: dog licensing. License the owners. You need a license for a car or a gun. Why not a dog? That way some basic training can be made mandatory, with a written exam and a "probationary" period where you as a new dog owner must take training with your pet where you both get lessons in basic obedience protocol. With a final exam that you must pass or you have to retake the training.
Comment by Saajan Patel on March 30, 2011 at 9:14am
Heh, actually, it's the tiny dogs that end up causing a lot of problems - they are less likely to be trained and score worse on temperament tests. I've seen that list of "dangerous" dogs, but I can't verify their sources since they have no footnotes - sloppy from a research standpoint.

Really, the sad truth is most people aren't responsible enough to have pets, let alone larger dogs. The breeding mill situation is out of control, so lots of dogs end up in shelters, and you have breeders looking for a quick buck that end up exacerbating the situation. Puppies get kidnapped from shelters and mistreated, affecting their future behavior.

What we need are harsher penalties for animal abuse, and a more educated public.
Comment by Darrell Dyck on March 30, 2011 at 9:00am
Any dog can be vicious if improperly trained. It's true that some are larger or stronger or more naturally aggressive, but remember the origin of the species – all the breeds came from wild dogs of one sort or another. Some dogs by their tiny size don't pose much threat despite their aggressiveness (kind of like comparing the insanely aggressive badger and a grizzly bear. despite the badger's aggressiveness (they have been know to chase a grizzly bear off!), I would rather be attacked by a badger than a grizzly bear.

Here's an interesting list: http://www.petsdo.com/blog/top-ten-10-most-dangerous-dog-breeds

But i believe it really should be renamed "the top 10 breeds that irresponsible dog owners are most attracted to" to reflect the truth about aggressive dogs.
Comment by Saajan Patel on December 30, 2010 at 5:27pm
Cool ads. Pit bulls aren't vicious though, unless they have been abused by people like Michael Vick. More info here: http://stopbsl.com/
Comment by sAm on December 23, 2010 at 4:34pm
So funny!
Comment by Visnja V on December 23, 2010 at 1:01pm
Yeah, just saw it @adsoftheworld totally FTW :)
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