Don't you just love it when an advertiser executes on an idea as well as this? Bookstore Mint Vinetu worked with Love Agency in Lithuania to come up with this brilliant series. Sure it reminds us of the whole "sleeveface" idea but with a catchy tagline, it just works. “Become someone else. Pick your hero at Mint Vinetu.”




Advertising Agency: Love Agency, Lithuania
Creative Director: Tomas Ramanauskas
Art Director: Gediminas Saulis
Copywriter: Tomas Ramanauskas
Photo Studio: Cyclopes-photo.com

Mint Vinetu's website
via [IBelieveinAdvertising]

Views: 2933

Tags: Ads, Bookstore, Creative, advertising, mint vinetu

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Comment by Alyssa Anda on April 18, 2011 at 12:08pm
I really love this concept because when you read, you actually do become someone else. Creative advertising makes me happy :) Great find!
Comment by sAm on April 15, 2011 at 5:19pm
Very cool concept...
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