Provocative "FishLove" Portraits Promote Sustainable Fishing

Gillian Anderson, Conger Eel


We've seen celebs and models posing with adorable little puppies or cute kittens before, but stripping down and hugging a fish is definitely a new approach to portraiture! Recently, British organization FishLove hired French photographer Denis Rouvre to develop this eye-catching campaign promoting sustainable fishing.

The crisp, clean images highlight the beauty of the human body set gracefully against the rare, up-close details of all kinds of fish. The stark contrast raises an awareness of the importance of safe fishing practices in order to maintain a healthy ocean and a thriving sea life for future generations.

FishLove explains the motivation behind the project: "The global marine ecosystem will collapse within a generation if unsustainable fishing practices are allowed to continue," and "with the right political decisions, we can save our seas so that they will be teeming with life for generations to come."


Jeany Spark, Stone Bass


Caroline Ducey, Barracuda


Goldie, Redfish


Joanna Bergin, Mackerel


Serge Hazanavicius, Grey (thick lipped) Mullet


Jean-Marc Barr, Mako Shark


Melanie Bernier, European Eel


Aure Atika, Spotlight Parrotfish


Kenzo, Bonito


Nickolas Grace, Red Mullet


Olivia Williams, Sabre Fish


Thomas Dutronc, Dusky Grouper

Denis Rouvre's website
FishLove website
via [Adweek]

Views: 27819

Tags: Denis Rouvre, Fish Love, photo

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Comment by leafy greens on February 13, 2014 at 1:15pm

i aint feeling it. how can you promote sustainable fishing with dead fish? and naked celebrities?

Comment by Johan Beyers on December 10, 2013 at 11:05pm

Very original. I love the approach for a worthwhile cause.

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