To promote the upcoming 2010 FIFA World Cup, ESPN commissioned artists to depict a story of each of the 32 teams in a mural.
Each mural will appear in publications and on subway platforms and billboards in New York, Los Angeles, Chicago, and elsewhere from now through mid-July.
The network worked with the Wieden+Kennedy ad agency and the little-known AM I Collective, a group of artists based in Cape Town, South Africa. The murals are said to have been inspired by the style of Ghanaian movie posters from the 1980s.
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