Brazilian ad agency JWT came up with a clever way to illustrate the needs of humans and nature as one. The Ford Environmental Conservation Award is a joint initiative between Ford Motor Company Brasil and Conservação Internacional, aiming at encouraging and recognizing projects on the protection of nature and biodiversity. The campaign encouraged consumers to enroll their ideas in the competition, having in mind that those who help nature, help themselves.

Advertising Agency: JWT, São Paulo, Brazil
Creative Directors: Mario D’Andrea, Roberto Fernandez
Art Director: Sthefan Ko
Copywriter: Fabio Leao
Photographer: Regis Fernandez
Illustrator: Sthefan Ko

JWT website
via [Ads of the World]

Views: 1300

Tags: Ford, Humans and Nature as One, JWT

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Comment by sAm on July 11, 2011 at 5:33pm
So clever...makes me smile. :)
Comment by Alyssa Anda on July 11, 2011 at 11:27am
I love the creativity of it! :D
Comment by Yolanda Tamez on July 11, 2011 at 11:15am
love them
Comment by Annie on July 10, 2011 at 3:04pm

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