German designer Johannes Schulz has created an eye-catching new concept for a bottle of Vodka. The undeniable focal point of Spine Vodka is the three-dimensional spine and ribcage featured within each bottle. It's meant to convey the idea that the alcoholic beverage has a real "backbone" that buyers can trust. Whether the design would intrigue people or gross them out is still out for debate.






Johannes Schulz's website

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Tags: Johannes Schulz, Spine Vodka, design, packaging

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