For those of you that are here for that daily dose of inspiration, I bring you the story of Johnny Cupcakes. You may have heard of this boy who with just $6,700 and a dream, created a company that last year brought in over $3 million dollars in revenue. Inc. Magazine
has a full story on their site but my favorite story can be found on Johnny's own Web site.
"Customers like and appreciate the story behind my brand. I started this as a joke, from the trunk of my beat up 89' Toyota Camry; a college drop out — drug and alcohol-free lifestyle — turned down a lot of investors — Took countless risks — kept my shirts out of heaps of chain stores. Yeah, I could of made a TON of money real quick, but I chose quality over quantity.
"I'd rather have a strong brand filled with knowledgeable customers who truly enjoy and appreciate what I've created instead of making a quick buck trying to get my shirts in chain stores across the world — being just another fad. People like what nobody else has, and I love coming out with limited edition, exclusive shirts - rather than mass producing things. I communicate with my customers(I wouldn't be here without them!) I build memorable experiences for my customers... whether it be an in-store event, or the packaging and details I put into everything. Most companies try to cut as many corners as they can, to turn a better profit. I do the exact opposite and pay close attention to all the little things.
I've managed to build a multi-million dollar, strong, fun, different, homegrown business - without going your typical route. I've managed to employ both of my parents, my sister, and all of my close friends - so that they don't have to work jobs they don't enjoy."
With a passion and a drive, Johnny Cupcakes not only created a t-shirt company, he created a movement. Check out his cool blog
to see how he's created a community around his brand. Way to go, Mr. Cupcakes!
Johnny Cupcakes store