Jonathan Mak's Clever Coke Swirl

Jonathan Mak, the now 20-year-old Hong Kong student who created that simply beautiful tribute to Steve Jobs right after his passing, is back with another fresh design. This time he's created it for one of the biggest brands in the world, Coke. It's of two hands in the shape of Coke's iconic white ribbon that are passing a Coke bottle to one another (in the negative space).

You can read the story about how how the chief creative officer of Ogilvy & Mather China, Graham Fink, tracked down Mak after seeing the Jobs tribute (even flying to Hong Kong to personally meet him) here.

The brief for this Coke project was simple: "Sharing a Coke."

"I think the way I approached the poster is quite similar to the Steve Jobs Apple logo," Mr. Mak said. "I enjoy making visual puns. ... I don't want to say it's my style, but I do enjoy combining elements together to create a joke almost. It captures people's attention. These kinds of images are quite appropriate to advertising. It takes a second to get, and then there's an 'aha' moment."

Love this type of minimalist art in advertising.

via [Creativity Online]
Photos via [Official Ogily China Flickr]

Views: 3390

Tags: advertising, art, coke, jonathan mak, negative, space

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Comment by sAm on April 17, 2012 at 10:58am

Simple and clever.


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