We’ve seen the iconic Lego toys in delightful parodies of Banksy, Star Wars, and Oscar-nominated movie posters, but it’s recently been discovered that they serve a practical use, too. The Minifigures’ tiny hands are exactly the right size to grip a range of cables. By combining the toys with Sugru, a moldable synthetic rubber, you can attach your phone charger to your desk in a way that’s tidy, efficient, and will make you smile. Your favorite Lego character can also be stuck to your car's dashboard, a bedside table, and much more.

This discovery was made by Andreas, a Sugru customer in Germany. He uploaded a picture of it to the company’s online gallery last month, and users around the world have adopted the idea. According to Sugru founder Jane ni Dhulchaointigh, "Since we shared the project on Twitter, we’ve been getting more and more pics of people copying it," she said. "It’s so cool to see all the different characters and locations."

Sugru website
via [Dezeen]

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