If you don't believe that advertising has become more innovative these days, just take a look at this. McDonald’s sundial billboard is the perfect example of such creativity and ingenuity. Displayed is their (delicious) breakfast menu as well as their (tasty) lunch menu. The sun casts a shadow on each item that corresponds to the time of day you would normally eat it.
Ad agency Leo Burnett, with the help of an engineer, researched the perfect location so that the sundial can create the cool effect. Talk about impressive! With an aim at transforming the way people think, feel and ultimately behave, Leo Barnett hit their mark spot on with this ad.
Leo Burnett's website
via [Design You Trust