Designed by London-based architecture firm Benoy, ION Orchard will be Singapore's most premium shopping strip when completed at the end of 2008. Media architecture will wrap around its entire facade to showcase the mall's retail brands, as well as serve as a fluid canvas for multimedia art and live telecasts of events held within the complex, such as runway shows and themed events.
At 33,000 square feet, ION2 will be the largest sheltered public square on Orchard Road. This outdoor space will be an ideal venue for large scale national events or gatherings of all sizes.
The development will also feature ION art, a 5,300 square foot arts and culture space on the building’s 4th floor, and the ION sky observation deck on the 55th and 56th floors, which will be ideal for international runway shows, product launches, and celebrity parties.
via word architecture news