Hidden Typography is a series of animated GIFs by Japanese 3D illustrator MountStar that realizes movement associated with words. The typographical project presents a creative interpretation of natural elements like water and wind as well as visually stimulating occurrences like lightning and light beams. Each word is revealed through a cleverly animated series of white lines that outline the text as they hit it. While the lines gust through the frame to expose the word "WIND" camouflaged against the black backdrop, the lines stream down like a beautiful waterfall to bring "WATER" to light. It'll be interesting to see what other GIFs this motion graphics designer has in store for the future.
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