Nikon D700: The Interactive Ad That Makes You the Star!

We absolutely love this Nikon D700 ad! A huge interactive light box was mounted in Seoul Sindorim Subway Station, the entrance way to a multiplex electronics shopping mall where various brands compete. Over 500,000 commuters use the station daily, making it the perfect place for an ad like this.

Huddled together as if at a premiere, the paparazzi appear to be jostling and competing for the best celebrity shot. The celebrities, however, are the ones walking by the ad, they automatically trigger a deluge of flashing camera lights. The accidental superstars then follow the red carpet all the way out of the station and into a mall, where there's a Nikon shop conveniently located inside.

Pure awesomeness from start to finish.

Via Coolhunter

Tags: ad, advertising, cool, marketing, nikon, star

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Comment by Antonio Robles on July 17, 2009 at 4:23pm: Awesome !
think that same add is going around the world in a "FLASH"

Comment by nguyen duong on July 17, 2009 at 1:15pm: agree very much w/Mark. this example as well as the McDonald's Piccadilly Circus digital billboard and the Amnesty Int'l bus shelter are right on w/audience engagement and participation.

Comment by Mark Huckabee on July 17, 2009 at 8:07am: Very clever. This sort of interactivity between the ad and the real world is where I think we'll see a lot of innovation in the future.