Prettiest Pizza Branding (4 pics)

Does it mean I'm jaded if I could never imagine a pizza company's brand identity to be this pretty? Concrete Design Communications, an internationally acclaimed Toronto design practice, was recently tasked to take an established family-owned corporation and give them a fresh identity. While competing with growing chain operations, Pizza Nova wanted to represent quality and authenticity. Concrete undertook a complete overhaul of the brand identity including packaging, uniforms, signage and website.