Creative Ads Show Life's Twists and Turns


How does a large life insurance company show that they offer policies for life's most unexpected surprises? They work with a few ad agencies to come up with some creative ads like this. Called Life's Turns In a Sentence, these six scenarios merge two completely different scenarios together, making you stop and think. Their tagline? "For all life's twists and turns: Flexible financial plans." Brilliant.





Credits:
Advertising Agency: Spillmann/Felser/Leo Burnett, Zurich, Switzerland
Creative Director: Peter Brönnimann
Copywriters: Thomas Schöb, Simon Smit
Art Directors: Reto Clement, Daniele Barbiereo

via [AdsoftheWorld]

Views: 3032

Tags: advertising, clever, creative, life's turns in a sentence, swiss life

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Comment by sAm on February 8, 2012 at 4:19pm

Startling and somewhat fitting.

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