At first glance, it looks like these kids are about to jump off a high-rise building. Look a little bit closer and you'll notice that it's all an illusion! This extremely clever ad campaign promotes "Maximum Ride," a series of books by award-winning American writer James Patterson.

“Maximum Ride is a series about a group of children who can fly," says New Zealand-based ad agency Colenso BBDO. "To launch the latest book, we created a large ground decal that showed Aucklanders what it was like to stand on the edge of a building and jump.”

via [izismile], [hooked on ads]

Views: 800

Tags: Colenso BBDO, Creative Ad, James Patterson, Kids Who Can Fly, Maximum Ride, design

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Comment by Kelly on November 24, 2010 at 2:12pm
wow. stunning.
Comment by Alyssa Anda on November 24, 2010 at 1:59pm
I have the utmost respect for people who can create a work of art like this on THE GROUND!
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