If you saw this bus rolling down the street, would you do a double take? The creative bus wrap is by the Perth Zoo's Wildlife Conservation Action program which is hoping to raise funds to support the lives of the threatened Sumatran Tiger species. With fewer than 400 of these tigers left in the wild, they need our help!

What a clever and creative way to grab our attention.

Doesn't it remind you of the Copenhagen Zoo ad with the wrapped around snake?



Credits:
Agency: The Brand Agency, Perth
Executive Creative Director: Garry Horner
Copywriter: Leandra Fallis
Art Director: Warrick Sears
Photographer: Craig Buchanan
Production company: Cream Studios
Account Director: Rod Killick

Perth Zoo website
The Brand Agency website
via [Campaign Brief]

Views: 870

Tags: advertising, bus, rip, tiger

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Comment by Alyssa Anda on April 14, 2011 at 12:00pm
@Sam-I'm with you on that! :)
Comment by writergeekdez on April 14, 2011 at 11:45am
As long as they don't run this in Las Vegas.
Comment by sAm on April 13, 2011 at 2:17pm
So creative, gotta love campaigns like this!
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