Sure it's just a pretty piece of cardboard but damn, this is cool. For $35 the eco-friendly Urban Picnic Boxsal also comes with the following: compostable trays, large bowls, small bowls, utensil sets, cold cups, napkins and trash bags. Marketing to the hip, urban crowd, you can just imagine your Droid-carrying, Banksy-loving, Chucks-sporting friend carrying one of these around. In fact, don't hate. I'm sure it makes for a great impromptu date! The Boxsal can lug up to 20 lbs and is fully recyclable.