You know the saying, "it runs in the family"? Well, for Eduardo Diaz Bourgeot, the saying holds true. Madrid native-Bourgeot is a third generation photographer who specializes in advertising. He began his career at the age of 19, and since then has been creating photos rich with humor. What I enjoy most about his work is that he puts a surreal spin on everyday objects, showing us what would happen if we let our imaginations run free.