One morning when designer Inka Mathew was looking at the flowers in her front yard, she began to wonder what Pantone swatch would correspond with her vibrant blue buds. She eventually found a perfect match and photographed the flower with PMS 2726. The post became a big hit on Instagram and thus a new Pantone-inspired series was born.
In Tiny PMS Match, Mathew explores the world to find tiny objects that will perfectly blend with specific Pantone swatches. She is always on the lookout for anything that will match the very specific and established color system. Upon discovery of anything from a tiny toy to a broken eggshell, she pairs the swatch with the object and photographs it. The ongoing series is a playful way to connect Pantone colors with our surroundings and Mathew describes it as "a personal project of tiny proportion."